INTERACT & ENGAGE WITH YOUR CUSTOMERS IN COMPLETE 360 LIKE NEVER BEFORE
Everybody is talking about 360 degree interactive video, but what does it really mean? Can it really reshape business videos the way people say? How would you benefit from this type of online video content?
We are increasingly approached by people wanting to know about 360 degree interactive video, and it’s easy to understand why it’s becoming so popular. People are 66% more likely to watch it, and they do so for 44% longer, plus the way they interact with it produces lots of useful feedback. One study found that 360 videos produce twice as many conversions as traditional ones, with click-to-purchase rates up to 14 times as high.
There are clear benefits of 360 degree video content when including it in your marketing strategy. Aside from the unlimited possibility it gives to viewers and content creators; it encourages engagement and, through this, has over 3 times the conversion rate of traditional video content and a 30% higher repeated view rate. It’s clear that your audience is likely to respond better to your marketing efforts if they have immersive, 360 degree video content to interact with.